Nutrition Business Journal

Direct Selling Regains Status on Wall Street

After struggling in the late ’90s, direct selling enjoys more credibility and an improved operating environment.

The direct-selling industry has been back in the business of growth over the last couple of years. The accompanying chart clearly illustrates the impact of improved business trends on the stocks of public directselling companies, most of which are focused on health and wellness. Direct sellers have significantly outperformed the broader market and even the natural products focused Healthy Living Index that we have tracked for a decade. Since the end of 1999, the direct-selling univer

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