Nutrition Business Journal

Distributors & Brokers Report Diverse Views of the Natural Products Industry in 2004

Industry middlemen adapt product lines and rebalance channel mix.

How healthy is America’s retail market for natural and organic products? The answer varies dramatically by region, product niche, and distribution channel. Distributors and brokers of natural products serve as bellwethers for the industry as a whole, offering early insights into product trends as well as the impact of strategic factors on retailers and manufacturers of nutritional products.

In interviews with distributors and brokers, NBJ found divergent viewpoints on the state of th

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