Nutrition Business Journal

Dr. Bronner’s Suing Rivals over Organic Labeling

Dr. Bronner’s filed suit in California Superior Court against a number of personal care brands to force them to stop using organic labeling on their products. 

 

The brands named in the case include, Jason Natural, Avalon Organics, Nature’s Gate, Kiss My Face, Juice Organics, Giovanni, Head, Desert Essence, Ikove, Estee Lauder, Stella McCarney, Ecocert and OASIS, two industry associations working to set standards for organics in personal care.


David Bronner, President of Dr. Bronner's Magic Soaps says, "We have been deeply disappointed and frustrated by companies in the 'natural' personal care space who have been screwing over organic consumers, engaging in misleading organic branding and label call-outs, on products that were not natural in the first place, let alone organic." Dr. Bronner's has determined, based on extensive surveys, that organic consumers expect that cleansing ingredients in branded and labeled soaps, shampoos and body washes that are labeled "Organic", "Organics" or "Made with Organic" will be from organic as distinct from conventional agricultural material, produced without synthetic fertilizers, herbicides or pesticides, and free of petrochemical compounds.


Ronnie Cummins, Executive Director of the OCA, said: "The pressure of imminent litigation outlined in cease and desist letters sent by OCA and Dr. Bronner’s in March prompted some serious discussion with some of the offending companies, but ultimately failed to resolve the core issues."

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