Nutrition Business Journal
Dr. Bronner's a rising star in home shopping in South Korea

Dr. Bronner's a rising star in home shopping in South Korea

Direct-response television eff ective for building brand recognition, a launch pad for international distribution.

In 2001, executives at Dr. Bronner's Magic Soaps made a commitment to grow the company's international business. Even though Dr. Bronner's had long been a highly regarded brand in the U.S. natural personal care industry, its international business at the t

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