NBJ

Drugstore.com Expands NutritionOfferings

Supplements lead growth of etailer’s Nutrition & Wellness category; sales are sensitive to media mentions.

Expanding its selection of nutrition products has proven a successful formula for Drugstore.com. “Natural products are important to us,” said Laura Smith, senior category manager for Drugstore.com’s Nutrition & Wellness category. The category includes supplements, diet/weight loss, exercise products, nutritional foods and sports nutrition. Recently, Drugstore.com added a “Natural Store” tab on its home page, a move that

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