Nutrition Business Journal

EOProducts Finds a Handy New Niche

Hand sanitizer provides an organic alternative to OTC products.

We’ve really taken on the healthy hand business,” Susan Griffin-Black, chief executive officer of EO Products, told NBJ. This spring, the Corte Madera, Calif.- based company launched an organic hand sanitizer into the natural product marketplace. “It’s the organic version of Purell,” Griffin- Black observed. “I think that’s our number two product now and could very well be our bestselling product.”

Given that the company sells 85 SKUs, including full lines o

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