Nutrition Business Journal
Equity-for-Services Gains Foothold in Natural Products Partnering

Equity-for-Services Gains Foothold in Natural Products Partnering

Brokers & service providers look to benefit from the brand equity they help to create.

Equity-for-services partnerships are not really new in the natural products industry. Companies have been trading services, formally and informally, to build brands for years. These partnerships have seen renewed interest, however, as demand for natural products grows in the mainstream market and brokers, distributors, and even retailers seek a stake in the brands they diligently help build. Now, as an increasing number of large CPG companies have entered the natural products market throug

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