Nutrition Business Journal

European OTC Companies Expand Regional Supplement Businesses

Focus on core brands, new countries rather than acquisition

Raw material supply is a global business led by companies such as Martin Bauer of Germany, Indena of Italy and myriad Asian suppliers that provide a growing percentage of the world’s ingredient requirements. Merger and acquisition activity is ongoing, expressed in recent deals struck by Frutarom, Lycored, Naturex, Cognis, Nutrition 21 and others as they seek to expand their businesses around the world and secure supply.

By contrast, finished supplement manufacturing remains fragmente

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