Nutrition Business Journal
The Evolution of the Multivitamin

The Evolution of the Multivitamin

The search for more personalized medicine drives more targeted combination products, even in the rarefied air of Big Pharma.

Back in the day, the mighty multivitamin—that novel nutrient smorgasbord packed into one pill—was a groundbreaking innovation, the new hot ticket to health. This all-inclusive package delivered the gamut of vitamins and minerals that people needed but didn’t always get from diet, prompting myriad manufacturers to crank out their versions and consumers to, literally, eat them up.

Today, the multivitamin’s many merits still exist, and more people than

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