Nutrition Business Journal

Exclusive Supplier Relationships Are Key to BrandStorms Goji Business

Goji berries stormed the U.S. market beginning early in the 21st Century, when consumers began adding the healthful raisin-like berries to cereals, yogurt and salads. Goji juices and teas have also come on the market, and since 2004, Himalania Goji Berries has emerged as a top-selling brand for goji berries.

The Himalania brand was created by BrandStorm Inc., a gourmet and natural food importer started by Thierry Ollivier, a former broker fo

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