Nutrition Business Journal

A Few Sunny Spots Light Up a Flat Herbal Segment

Specialists Herb Pharm, A.M. Todd and Planetary Formulas reflect on today’s herbal business.

The herbal products category has remained relatively flat, with growth in the low single digits. According to some key players interviewed by NBJ, the category’s sluggish performance is most likely due to the drumbeat of negative publicity, which includes wide coverage of poorly designed studies that show lack of efficacy and claims by leading public health advocates that herbal products are unregulated and even unsafe.

The consumers most affected by negative media reports are those

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