Nutrition Business Journal

Fitness and Massage Top Members List of Extras

Rather than offer complementary and alternative medicine (CAM) as a covered benefit, more insurers are negotiating discounted rates for members from an approved list of CAM practitioners. Offering discounts goes some way towards meeting consumers’ demand for CAM. Unfortunately, claims are not filed for out-of-pocket expenses, and statistics describing how much consumers have spent on discounted CAM services and supplements are elusive.

At Blue Cross and Blue Shield of North Carolina

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