Nutrition Business Journal
Four Weeks for the Record Books

Four Weeks for the Record Books

Nutrition industry kicks off 2012 with a raft of landmark deals: Pfizer picks up Emergen-C maker Alacer; New Chapter goes to P&G; natural snack makers become the darlings of finance; and Annie’s helps repave the path to public markets.

How’s this for a timeline? On February 27, Pfizer announces the long-anticipated acquisition of Alacer, maker of the popular Emergen-C line of effervescent supplement powders. On February 29, General Mills announces the acquisition of Food Should Taste Good, a healthy snacks manufacturer based in Needham Heights, Massachusetts. On March 2, Dole Food Company announces its acquisition of Mrs. May’s Naturals, another healthy snacks

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