Nutrition Business Journal
Give the People What They Want, or What They Need?

Give the People What They Want, or What They Need?

Give the people what they want: Desserts & snacks with functional ingredients make headway in the United States, while nutrient profiling looms across the pond.

There is a generation of nutrition brands harnessing American consumers’ love affair with junk food in an effort to help them to eat more healthily, more easily.

Indulgent functional foods, such as probiotic pizzas, cholesterol-lowering tortilla chips and cookies that enhance digestive health, have been flooding the U.S. market in recent years as companies race to develop innovative treats that allow people to build active health benefits into their diets without sac

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