A decade ago, cereal aisles in supermarkets carried few healthy options. With rare exceptions such as Total or Wheaties, most cereals in mainstream markets lacked whole grains. Instead, shoppers were bombarded by promotions for sugar-coated cereals that appealed more to a consumer’s sweet tooth than any health-oriented concern.
Today, however, manufacturers in the $9- billion U.S. cereal market face an increasingly challenging market. In the past five years, cereal
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.