In June, Hain-Celestial Group acquired Jason Natural Products Inc., marking the natural food giant’s entry into the natural personal care (NPC) arena. Last year, Jason generated approximately $20 million in revenues. According to SPINS data, the Jason brand grew 10% over the past year in natural retail channels in the skincare, bath and soap, haircare, oral care and deodorant categories. “Overall the natural personal care category ha
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