Nutrition Business Journal

Harris Poll Results Show Who Is Buying Organic Foods, How Frequently

Insights from inaugural Harris Poll of U.S. organic food purchasing habits

Market research fi rm Harris Interactive predicts more consumers will buy organic food in the future because people are worrying about where their food is coming from and they want to eat healthier. Harris Interactive surveyed 2,392 adults in an online Harris Poll conducted between Sept. 11 and 18 and found while the percentage of consumers who actually buy organic food remains low, only 7% of adults buy organic food “all or most of the time” and 31% say they

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