Nutrition Business Journal

Hartman Group Offers Insights Into Kids Health & Wellness Market

Having children is a key trigger for parents to adopt a wellness-oriented lifestyle, according to a background report on children’s health and wellness prepared by The Hartman Group in February 2004 for presentation at the Natural Product Expo in Anaheim. In addition, concerns over rising rates of childhood obesity are making parents pay closer attention to their children’s nutritional needs.

But while mothers are most likely to make wellness-related decisions for their children, kid

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