While corporations are wary of a low-carb bust, analysts and market researchers can’t agree on whether the diet trend has peaked—or whether carb-awareness will be lasting. A survey of 2,500 people published in April 2004 by Morgan Stanley found 11% of the population on a low-carb diet, down from 13% in January (but still ahead of 10% in June 2003), leading some analysts to declare low-carb diets no longer a trend but a fad. However, the survey also found consumers are
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