Nutrition Business Journal

Health Conditions Concern Consumers, But Awareness of Supplement Benefits is Mostly Low

Q&A with Steve French, Managing Partner of The Natural Marketing Institute

NBJ: According to NMI research, which condition-specific dietary supplements are consumers using?

SF: We’ve just completed the seventh year of NMI’s annual Health & Wellness Trends Database research, which included a survey of 2,800 U.S. general population households in September 2005. We asked consumers which nutritional supplements they use that are condition-specific supplements (further defined by combination formulas). We then listed 16 specific types of pro

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