Nutrition Business Journal

Health Insurance Crisis Elevates CAM Coverage, But Will Savings Accrue?

Elements Health Plans believes wellness model makes good sense.

Americans are paying more than ever for healthcare insurance—and getting less. Spiraling costs of premiums, deductibles and prescription drugs are leading employers, insurers and hospitals to seek new ways to control costs. This trend presents both opportunities and challenges for the complementary and alternative medicine (CAM) industry. While some view CAM’s prevention- based model as salvation for the ailing, disease-based healthcare system, others wonder if greater CAM use might be sympto

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