Nutrition Business Journal

HealthFocus International Shares Insights on Consumer Segments, Trends

HFI General Manager Steve Walton on untapped markets, consumers' concerns in 2008, more

NBJ: Would you tell me about the HealthFocus segments identified in the “2007 HealthFocus Trend Report” and how manufacturers can use these segments as they develop products and marketing?

SW: Today almost all shoppers are health active (96% select foods for healthful reasons), a fi gure that has increased six points since 1990. However, the propensity for certain healthy foods, shopping patterns, eating behaviors and belief systems can diverge widely. Health

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