Nutrition Business Journal

Heart Supplements Focus on Cholesterol and Inflammation

Companies target educational efforts at pharmacists, among others.

From fish oil to multivitamins, from phytosterols to herbs to aspirin, a wide range of products compete for the attention of consumers seeking dietary supplements to help support cardiovascular health. And no wonder. Heart disease reigns as the number one killer of Americans, claiming nearly 700,000 lives in 2002, according to the Centers for Disease Control. And as aging baby boomers become more vulnerable to heart problems, the quest for preventative measures becomes a high

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