Nutrition Business Journal

Hot Dogs, Sausage Join the Ranks of Beefed-Up Organic, Natural Meat Products

When the natural & organic food movement started in the 1960s, it mainly encompassed a vegetarian lifestyle. The whole premise was “just don't eat meat,” recalled Stephen McDonnell, founder and CEO of Applegate Farms. Today, organic meat of nearly every variety — including the all-American hot dog — is available and being ravenously consumed by U.S. consumers. “We were the last guys to the table,” said McDonnell, who started his natural & organic meat business 20 years ago. “So

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