Nutrition Business Journal

How to Insure a Healthy Product is also a Thriving Brand

By John Grubb Managing Partner Sterling-Rice Group

More than ever before, consumers are finding healthy, better-for-them products in almost every category they shop. These innovative products more often than not leverage specifi c functional ingredients, tout impressive claims and promise very specialized benefi ts. It’s no wonder that their creators lose sight of what it really takes to stand out in a world of uncommitted consumers, undifferentiated claims, unremarkable packaging and relentless competitors. And that is to make your brand as

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