When Richie Gerber sent his cousin Howard Stern, the radio shock jock, samples of his then-new company’s organic honey-based lip balms and other personal care products for Hanukkah in 2006, he said he didn’t do it to drive business. He was just being a nice cousin. “Howard and I have always been close, but I never thought his show would be the right target market for BeeCeuticals,” said Gerber, who co-founded the organic personal care company with his wife, Julie, in 2006. Ge
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.