For IdeaSphere, “it’s been a growth year,” said Mark Fox, president of IdeaSphere Inc. (Salt Lake City). “We’ve grown between 20-25% just in the vitamin segment alone, which is significant considering the market growth hasn’t occurred,” he said, noting that the overall vitamin category grew only about 4-5% last year.
In an era when many natural companies are crossing over into mainstream channels, IdeaSphere has opted to retain its focus primarily on natural retail s
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