Nutrition Business Journal

Immunity Has Many Meanings in the Supplement Industry

Planetary Formulas, Pharmavite and Proliant offer distinct pathways to immune health

Immune support is a broad subcategory of supplements that addresses health conditions ranging from seasonal colds and flu to chronic autoimmune disorders like fibromyalgia to life-threatening diseases such HIV infection. But clinical research on specific conditions is thin, so careful marketers forego any references to conditions and instead focus on a general immune enhancement positioning with products such as Immune Advantage (NOW Foods), Trimune (Pharmavite/ Nature’s Res

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.