How can dietary supplement companies best respond to negative media and negative studies? NBJ asked Loren Israelson, president of the LDI Group Inc., who shared his thoughts on the subject.
Until recently, the dual issues of negative media and negative studies were largely two different problems. Negative media focused on the Dietary Supplement Health & Education Act (DSHEA) and the false assumption that the industry is unregulated. This message breaks down as follows:
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