Nutrition Business Journal

Internet Expands Educational Mission Beyond Store Walls

Q&A with Alan Lewis, Director of ECommerce, Vitamin Cottage Natural Grocers.

NBJ: How has business been for Vitamin Cottage over the last couple years?

AL: Business is good and growing reliably. As consumers become more educated they are moving away from the cheapest facsimile products through fi ctitious sale pricing to buying quality products at appropriate prices.

NBJ: Provide a brief review of your product mix and channels of distribution.

AL: We focus on our stores and our websites. Originally we create

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