Nutrition Business Journal

Investment in Professional Brands Indicates an Attractive Supplement Segment

Acquisition of Pure Encapsulations strengthens Atrium’s portfolio; American Capital invests in Seroyal.

Product quality plus the stability of professional sales compared to the ups and downs of retail have attracted investment in the practitioner channel.

Acquisition of Pure Encapsulations in March 2004 for $50 million in cash gave Atrium Biotechnologies (Quebec City, Canada) access to a network of over 36,000 physicians and other healthcare professionals, also expanding the company’s portfolio of 40- 50 products with over 270 additional nutritional su

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