Nutrition Business Journal

ISatori Technology's Evolution Mirrors Company Founder's Own Personal Transformation

Colorado sports nutrition firm’s products cater to bodybuilders, busy parents and everyone in between

With a pull-up bar and his first DP weight set, Stephen Adele was just 13 when he started working out in his basement, where he created the foundation for a lifelong love of bodybuilding. Now 36, Adele remains dedicated to physique development for himself — and his customers — as CEO and founder of iSatori Technologies. But as Adele's life has changed, so have iSatori and its founder's vision for the six-year-old Golden, Colorado-based sports nutrition company. “Interestingly, as I hav

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