Japan’s supplement market is strikingly different from those in the West, both in terms of sales channels, ingredients and history. The concept of health foods (not ‘supplements’ at that time) was conceived over 40 years ago. Selling began via door-to-door calls and product demonstrations, in addition to the international multilevel marketing channel. The major products were cholorella, royal jelly, ginseng and, for the MLMs, multivitamins/ minerals.
Because there were no regulations
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.