Nutrition Business Journal

Keto Foods Surges, But Low-Carb Tide Ebbs

Keto Foods counts on proprietary food technologies for success; predicts poor taste and texture will be the downfall of competing low-carb brands

According to a variety of sources, the enormous wave in sales of low-carb foods has crested, and awash in the trough are disappointed consumers, floundering brands and struggling retailers. Washington Post reporter Margaret Webb Pressler took the low-carb segment’s pulse at a conference in May and found it getting weaker by the month. “Sales of low-carb products have fallen sharply... and some long-time industry insiders say a shakeout has begun,” she wrote in the May 18 edition.

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