Nutrition Business Journal

Krafts 100-Cal Pack Peps Up Cookie Sales

Food corporations are revising their product portfolios to incorporate more “better-for-you” items, and cookie and cracker makers are no exception. Responses have ranged from portion controlled snack packs to eliminating transfat, substituting whole grains, and reducing sugar. With annual cookie sales at approximately $3.4 billion in mid-2006, a 1.7% decline from the previous year according to IRI data, these healthy initiatives represent a growth opportunity for a consolidated segment that h

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