Nutrition Business Journal

Launch Pad Concept Could Get New Products Noticed

Woody Smith of The Intelligence Agency talks to NBJ about the manufacturer-retailer relationship— and how it might be improved.

In Fall 2005 The Intelligence Agency (IA) conducted a market research study for New Hope Natural Media to evaluate how manufacturers in the natural products industry introduce new products and how retailers get their hands on these new products. IA Research conducted 40 detailed interviews— 20 with retail managers with authority to purchase new products and 20 with natural product manufacturers with authority for allocating marketing resources for new product

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