Nutrition Business Journal

Lauras Solves the Riddle of Healthy Indulgence

Laura Trice first started baking her all-natural, vegan treats while she was attending medical school in the mid-90s. It started as a self-serving activity but expanded beyond even friends and family when after graduation she went to work as a medic on the set of a TV show in Los Angeles. Encouraged by positive responses from cast and crew, Trice decided to take her baked goods to a broader audience and founded Laura’s Wholesome Junk Food (Marina Del Rey, Calif.) in 2001. It

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