Nutrition Business Journal

LoyalTec Develops Tailor-Made Retailer Loyalty Programs

One of the greatest challenges facing retailers in today’s competitive marketplace is developing loyalty among their customer base. The average retailer loses 30% of its customers every year. Yet keeping existing customers is far more cost-effective than constantly finding new customers. According to a study published in the Harvard Business Review, existing customers are five times more profitable than new customers. Moreover, the top 20% of customers typically account for 80% of a

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