Nutrition Business Journal

Mass Merchandizers Pay Attention To Higher-Paying Organic & Natural Consumers

Wal-Mart, Costco, Target and others expand into fresh, frozen and natural & organic categories.

Mass marketers and club stores are paying close attention to the highprofile success and profitability of Whole Foods, Wild Oats, Trader Joe’s and other nationwide retailers of natural and organic products. These savvy marketing experts are also closely eyeing trends in mainstream supermarkets, where greater emphasis on fresh and natural products is proving to be a winning strategy. As a result, club and mass merchandiser chains are experimenting with a variety of strategies to boost customer

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.