Nutrition Business Journal
Meal replacements bounce back with banner year after 2010 sales slide

Meal replacements bounce back with banner year after 2010 sales slide

Abbott, Nestlé & Unilever still dominate in FDM, but weight-loss MLMs steal the show with unparalleled growth.

One thing is certain: Meal replace­ments are once again in their heyday. Initial Nutrition Business Journal estimates put topline U.S. sales for this cate­gory at $3.2 billion in 2011, a 15% increase over 2010. This increase marks the most significant jump meal replacements has made in more than a decade. The category, which encom­passes products that are higher in calories and contain a more complete mix of essential nutrients and fuel than those marketed as s

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