Nutrition Business Journal

Morinda Makes Retail Play With Pure Fruit Technologies

Company expands beyond network marketing arena to bring exotic botanical juices to store shelves.

Building on the buzz surrounding mangosteen, noni, goji and other exotic fruits, Pure Fruit Technologies (PFT) has charged into the natural food retail channel with a line of fruit extracts marketed as liquid botanical supplements. Launched in 2002 as an Internet-based direct sales company, Pure Fruit was purchased by Morinda Holdings, owner of the network marketing company Tahitian Noni International and Steven’s International Gourmet Cocoa

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