Nutrition Business Journal

Multi-Channel Strategy Boosts Sales For Life Extension

Life Extension plans to add retail revenues to catalog and Internet sales.

Life Extension Foundation has made a successful evolution from direct-toconsumer sales via direct mail and online sales into retail stores, embracing a multi-channel marketing philosophy. “We have a unique business model that is not a strictly direct-toconsumer or retailer supplement business,” Ray Searles, director of sales and marketing, told Nutrition Business Journal.

Founded in 1980 by William Faloon and Saul Kent, Life Extension Foundation began as a n

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