While many direct-to-consumer brands of nutritional supplements still carry the stigma of their less conscientious forebears, one company is building a successful business model—and creating a halo of credibility around its products—by using a multichannel approach to marketing.
This is certainly not the easiest way to go. Multichannel requires a broader, more targeted media spend, as well as significant investment to create multi-format advertising and to cons
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