Nutrition Business Journal
Multinationals push deeper into organics with new products

Multinationals push deeper into organics with new products

Five years after the U.S. Department of Agriculture adopted its national organic standards, the world’s largest food corporations continue to revamp their strategies for profiting off growing consumer demand for organics in the United States. Multinational food and beverage corporations now offering at least some organic products include General Mills, Kellogg’s, Coca-Cola, PepsiCo, Nestlé, The Hershey Co., Mars Inc., Groupe Danone, Kraft, Dean Foods, Campbell Soup and Con- Agra Foods. “Everyone is coming out with more organics,” said Bob Vosburgh, group editor at Supermarket News.


The influx of organic products into mainstream grocery stores, club stores and Wal-Mart has “only helped to increase the sales of organic,” said Katherine DiMat

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