Nutrition Business Journal

Multinationals Show Interest in Organic Cotton Market

Organic fiber represents an $85- million retail market and aboveaverage growth, NBJ estimates.

Unlike most industries, the organic fiber market has been fueled less by consumer demand than by a small population of socially responsible pioneers.

Mike Korchinsky, founder and CEO of Wildlife Works, a wildlife conservation company that produces and sells organic cotton clothing targeted at mainstream women between the ages of 19 and 35, said his company’s decision to produce and market organic cotton was the right thing to do from an environmental standpoint. “We

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