Nutrition Business Journal

Natural Granola Brand Crunches the Numbers for Rapid Growth

Bear Naked builds organization to achieve ambitious sales goal.

Bear Naked (Norwalk, Conn.), which manufactures all-natural granola and breakfast cereals, grew 160% in 2006, surpassing $20 million in wholesale sales. Quite an accomplishment for a company that began just over four years ago.

In October 2002, Brendan Synnott and Kelly Flatley, who had been friends since grade school, invested their life savings of $3,500 each to fund the company. “We didn’t take salaries for the first two years, and we both moved back in with our p

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