We’re trying to be competitive with Whole Foods,” said Heidi Diller, R.D., corporation dietitian and healthy lifestyles manager for Albertsons’ Southern California division. “Most grocers have a separate aisle for natural and organic products, but in our bigger stores we’ve taken a four-foot section of every aisle and incorporated natural/organic.” The new layout, introduced approximately a year and a half ago, has proven successful. “We find that the products sell better the
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