No industry is immune from an economic dip, but according to Nutrition Business Journal, the natural and organic food market has been doing well, all things considered.
Growth of the natural and organic food market has slowed considerably during the economic recession. Sales grew just 5 percent in 2009 and 8 percent in 2010 versus the approximate 15 percent growth experienced from 2005 to 2007. However, this sector is still growing much faster than the $630 billion total U.S. food market which grew less than 1 percent in 2010.
Conventional retailers are getting smart about natural and organic, and were responsible for 54 percent of organic food sales in 2010, according to the Organic Trade Association's 2011 Organic Industry Survey. But natural retailers are still holding strong, bringing in 39 percent of total organic food sales.
What will 2012 bring? See the top 10 trends driving organic growth in 2012 and find out more about natural and organic food sales with NBJ's U.S. Total Food Sales, Natural & Organic Food Sales data chart.