Nutrition Business Journal

Natural Products Consulting Institute announces seminars on Effective Sales Management for companies in the natural and specialty channels

The Natural Products Consulting Institute has expanded their popular seminar titled: Becoming a More Effective Sales Manager in the Natural and Specialty Channels into two days, a beginner track and an intermediate-advanced track. 


These may be taken together or separately. These are ideal for entrepreneurs, new hires, experienced veterans new to the channels, and others looking for a refresher course with great networking and problem solving. They are also great for customer service, marketing and financial staff who could benefit from a greater understanding of the sales process.

The seminar will be led by Bob Burke and John Maggiore. Bob Burke is co-author of The Natural Products Field Manual, Staking out Space on the Supermarket Shelf, and The Sales Manager’s Handbook. Bob is a consultant in the natural and specialty products industry and former VP of Sales and Corporate Development at Stonyfield Farm. John Maggiore is the former Category Manager of Natural Foods at Stop & Shop and will be speaking on selling to supermarkets and succeeding in the mainstream grocery channel. Special guest speaker will be Tim Sperry, former Grocery Director for Whole Foods, North Atlantic Division. Tim will speak on succeeding at Whole Foods, the role of private label, and coming changes in Whole Foods procurement process. Additional speakers will be John Raiche from UNFI, Brian Naylor from Presence Marketing, Matt Koch from TurnLink, Susan Friedman “The Trade Show Coach”, and a representative from SPINS.

Special guest Rick Antonelli, former Executive Vice President/Chief Operating Officer of UNFI will be available for private 30 minute one on one sessions with registered companies on a first come, first serve basis.

The seminars will be held on December 9 and 10, 2008 at the Marriott in Burlington, MA. Day 1 is $599, Day 2 is $799, register by November 10, 2008 and save $100 on each. Register for both for additional discounts. Additional discounts are available for additional people from the same company.

For more information, please visit: and click on “Sales Seminar” to see the registration form. You are also welcome to call 978-975-9902 or email: [email protected].

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