The spotlight on stevia and steviol glycoside rebaudioside-A (Reb-A) belies the true nature of the natural sweetener industry. That's because all of the natural sweetener products currently on the market or under development are not pure Reb-A extracts, but rather Reb-A-containing blends. “If you wanted to sweeten your coffee with just Reb-A, you'd have to drop in the tiniest crystal,” explained Ann Tucker, director of communications for Truvia, Cargill's stevia-derived
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